Social Media Terms: A Comprehensive Glossary

An algorithm is a set of rules or steps that social media platforms use to decide what content you see and in what order.

Params

Reach

Estimated number of unique users who saw the post.

Impressions

Total count of times the post was displayed.

Engagement

Aggregate of likes, comments, shares, and clicks for the post.

Test Post

Placeholder item used for layout and content rendering tests.